The mind behind ShoePerch

Travis Seera

Travis Seera invents things people fall in love with. Before ShoePerch, he created FLÎKR Fire — a personal, alcohol-burning fireplace cast in concrete that started a whole new product category and landed in over a thousand stores. His work lives on the line between art and function, built from honest, raw materials: concrete then, bamboo now.

From skyscraper windows to a new category.

Travis didn't start with a workshop and a budget. He washed windows on the sides of skyscrapers and tinkered on the side, betting on ideas until one finally caught. Years of trial and error turned a simple want — fireplace ambiance in a tiny apartment — into a product that hadn't existed before him.

Art you can actually use.

Every Travis Seera design starts with a raw material and a question: can this be beautiful and genuinely useful at once? Concrete, bamboo, honest form — nothing hidden, nothing wasted. ShoePerch is that idea, on your wall.

A Chattanooga original.

Around Chattanooga, Travis is a well-known character with a serious eye for style and interior design. His eccentric downtown pad — equal parts studio and hangout — is a local landmark, packed with oddities from a giant hot tub to an enormous mega fan.

Never sitting still.

When he isn't in the workshop, Travis is a world traveler, a paraglider, and an avid golfer — the kind of person who's game for just about anything. That restless curiosity is exactly what ends up in the products.

Family first.

A devoted Christian and, by every account, a genuinely great guy, Travis is above all a family man — including an adopted daughter he adores.